Essence of sewing
Sewing is the technology that conveys warmth and individuality. From simple customization to complex creative projects, it is both thoughtful and intuitive.
Your sewing experience enhanced
Start sewing with SINGER® to display your creativity. Designed for different users and needs, each machine delivers seamless sewing experience.
The 2 culprits that lead to bursting of weave threads of your favorite fabric
4 sewing mistakes that lead to loose stitches
Enjoy 25% off discount of the following scissors with the discount code 'E8J054Z7XR7H' upon purchase of any sewing machine:
Merze® tailor scissors
SINGER® C807 pinking scissors
SINGER® C809 pinking scissors
Personalized sewing classes
Learn everything you need to know to kick start sewing upon purchase of SINGER® sewing machine.
One-year free warranty
While you can focus on creating your next best sewing project with the newly purchased machine, our free support service for sewing machines can help you keep it in good condition.
Your newly purchased sewing machine straightly arrived at your doorstep.
*Only applicable to sewing machines, overlockers and steam press. Free delivery except Lantau and Outlying Islands, Ma Wan, Discovery Bay and border areas.
Experience sewing in your own way with our SINGER® Sewing Assistant app. Featuring step-to-step instruction and clear animation of a fine selection of machines, the app is your guide to basics of quality sewing and new techniques.
Office and service center
19A, Bold Win Industrial Building, 16–18 Wah Sing Street, Kwai Chung, New Territories (near Kwai Hing MTR Station)
Monday to Friday 9am–5pm
Sunday and public holidays closed
Sheung Wan shop
17–18A, G/F, Welland Plaza, 368 Queen's Road Central (opposite to Sheung Wan Civic Centre)
4/F, Yue Hwa Department Store, Jordan branch, Nathan Rd
Mong Kok shop
Shop 225, 2/F, New Town Mall, Mong Kok
Yuen Long shop
Shop C37, 1/F Hop Yick Plaza, Tai Tong Rd